There has been a growing interest in metal cards, business people from all age groups want metal cards as business cards and their personal payment tool, but a huge number of those who are showing interest are of young age, and one needs to understand the psychology behind it, even a few years back when cash was used as primary mode of payment, people did not give much attention to the sort of card they had, and it was only a tool to make payments, but now card payments has taken over cash payments and the millennials now consider card as an accessory, they now want the best possible type of card, its like having a modern cell phone, people now boast about having metal cards which give them the perks which only a few have.
Customer attraction and retention is key in this digital age, and businesses are doing their bit by making the customers feel valued, one important way of doing that is through giving out special cards to the loyal customers which entitles them to discounts and exclusive offers which helps them save money. This is something that is valued by the customers themselves.
Apart from some of the psychological and environmental advantages a metal card has, the sheer weight and design itself is enough to convince everyone despite high metal card pricing, according to a recent study, by the year 2024 almost around 100 million metal credit cards would be issued by banks worldwide, and that goes to show that the demand for metal cards have simply skyrocketed, and even thought banks would charge a premium for such cards initially, people are willing to pay that amount just to have that enhanced user experience, such is that psychology of modern customer and you should understand that a business person.